70+ Web Design Statistics For 2024 (Facts & Trends)

Are you planning to create a website? Or are you considering choosing a career option as a web designer? Then you are at the right place.

Before going to decide anything, you must go through our article. This article will provide complete insights into web design statistics. 

This article might help you to make your decision clear. Without wasting much time, let us drive into it. 

Web Design Statistics (Top Picks)

1.  The web design services industry size was $11 billion in the U.S. in 2022.

2. There are more than 1.1 billion websites as of 2023. 

3.  Slow-responding websites cost retailers $2.6 billion lost in sales yearly. 

4.  43.2% of all websites are designed using WordPress. 

5.  Google is the most famous website worldwide as of 2023, with 45.41 billion monthly visits. 

6. 59.16% of total web traffic came from mobile in Q4 of 2022.

7. 51.26% of mobile traffic came from North America in Q2 of 2022.

8. Worldwide retail E-commerce sales are 6.310 trillion as of 2023. 

9. 59% of consumers do online research before buying products. 

10. 42% of users leave the website due to poor functionality. 

11. 46% of users like blue color in website design. Only 23% of users like the yellow color.  

12. Good UI (User Interface) can increase the conversation rate of websites by 200%.

13. Good UX (User Experience) design can increase the conversation rate of websites by 400%.

14. The employment rate of digital and web designers has grown by 8% from 2019 to 2020.

15. The total number of web developers and designers in the U.S. were 200.64 thousand in 2022 and is expected to grow to 228.58 thousand in 2032.  

General Web Design Statistics

16. The web design services industry size was $11 billion in the U.S. in 2022.

Here is a table showing the market size of the web design industry in the U.S. from 2012 to 2022.

Year	Market Size
2012	$26.2 billion
2013	$22.1 billion
2014	$19.2 billion
2015	$16.2 billion
2016	$14.5 billion
2017	$12.9 billion
2018	$12.5 billion
2019	$11.9 billion
2020	$11.6 billion
2021	$11.2 billion
2022	$11 billion

17. The market size of web design services is projected to decline by -0.5% at the end of 2023. 

18. The market size of web design services declined by -2.7% from 2018 to 2023. 

19. Slow-responding websites cost retailers $2.6 billion lost in sales yearly. 

20. In less than 50 ms, website visitors decide whether they like the website or not.  

21. There are more than 1.1 billion websites as of 2023. 

Here is a list showing some interesting statistics about websites.

• Active websites- 200 million websites
• Websites created every day- 25200 websites
• Websites created every hour- 10000 websites
• Websites created every minute- 175 websites 
• Websites created every second – 3 websites

22. The page takes 1s to 3s to load, then the bounce rate increases by 32%.

Here is a table showing the bounce rate from page accordion to page load time.

Time	Bounce rate
1s to 3s	32%
1s to 5s	90%
1s to 6s	106%
1s to 10s	123%

23. Slow loading (88.5%) is the top reason for a visitor to leave a website.

Here is a table showing the top reasons for a visitor to leave a website. 

The top reasons for a visitor to leave a website	Share of Respondents
Slow loading	88.5%
Non-responsive websites	73.1%
Bad Navigation	61.5%
Outdated Design	38.5%
Poor content structure	34.6%
Obtrusive use of Audio/Video	3.8%

24. 47% of users want a website’s loading time to be less than 2s.

25. 43.2% of all websites are designed using WordPress. 

Here is a table showing the top 10 content management systems. 

Rank	Top content management systems	Market Share
1.	WordPress	43.2%
2.	Shopify	3.8%
3.	Wix	2.5%
4.	Squarespace	2%
5.	Joomla	1.8%
6.	Drupal	1.2%
7.	Adobe Systems	1.1%
8.	Google Systems	0.8%
9.	Bitrix	0.8%
10.	PrestaShop	0.7%

26. Google is the most famous website worldwide as of 2023 with 45.41 billion monthly visits. 

Here is a table showing the top 10 most famous websites worldwide. 

Rank	Websites	Monthly Visits
1.	Google.com	45.41 billion
2.	Youtube.com	13.34 billion
3.	Facebook.com	11.74 billion
4.	Wikipedia.com	5.97 billion
5.	Amazon.com	3.13 billion
6.	Instagram.com	3.08 billion
7.	Yahoo.com	2.63 billion
8.	Yandex.com	2.43 billion
9.	Twitter.com	2.43 billion
10.	Pornhub.com	2.29 billion

Source: ibisworld, Zippia, Eksposure, Statista

Mobile Responsive Web Design Statistics

Half of the population of the world uses the internet. So any company needs to have a mobile-friendly website.  

In this section, we have gathered all the essential statistics of mobile responsive web design. It will help you to understand the importance of mobile-friendly websites. 

27. 59.16% of total web traffic came from mobile in Q4 of 2022.

Here is a table showing traffic that came from mobile from 2018 to 2022. (Q4)

Year	Mobile traffic percentage
2018	47.19%
2019	52.6%
2020	52.2%
2021	54.4%
2022	59.16%

28. 51.42% of total web traffic came from mobile in the U.S. in Q4 of 2022. 

Here is a table showing traffic that came from mobile from 2018 to 2022 in the U.S. (Q4)

Year	Mobile traffic percentage
2018	39.22%
2019	49.41%
2020	45.95%
2021	47.28%
2022	51.42%

29. 51.26% of mobile traffic came from North America in Q2 of 2022.

Here is a table showing mobile traffic by region in 2022. (Q2)

Region	Percentage
Global	59.72%
Africa	75.16%
Asia	68.62%
South America	53.92%
North America	51.26%
Europe	49.96%
Oceania	38.32%

30. 72% of users expect companies should have a mobile-friendly website. 

31. 67% of consumers are more likely to buy a product/service from mobile-friendly websites.

32. 61% of consumers jump to another site if they don’t find a product on mobile. 

33. 32% of small businesses have a mobile app.

34. 42% of small businesses want to plan to have an app in the future. 

35. 70% of users said page speed impacts their buying behavior from online retailers. 

Source: Statista, Searchenginewatch, WebFX., Deloitte, Cliquestudio

E-commerce Web Design Statistics

Web designing is an important facet for many E-commerce companies. E-commerce companies need to create an eye-catchy website.

In this section, you will see some important statistics on E-commerce web design.

36. 85% of consumers said product information and pictures are important to them when they want to choose any brand.

37. 78% of buyers want E-commerce sites to add more images to their products. 

38. 23% of small businesses don’t have websites they rely on their social media accounts.

39. 60% of buyers said usability is the main characteristic of an online shop. 

40. 53.9% of retail E-commerce came from mobile devices in 2021.

41. 75% of buyers decide brand’s credibility based on its website design. 

42. 40% of buyers like photography and images on the company’s websites.

43. Worldwide retail E-commerce sales are 6.310 trillion as of 2023.

Here is a table showing retail e-commerce sales worldwide from 2014 to 2026.

Year	Worldwide retail E-commerce sales
2014	$1.3 trillion
2015	$1.5 trillion
2016	$1.8 trillion
2017	$2.3 trillion
2018	$2.9 trillion
2019	$3.3 trillion
2020	$4.2 trillion
2021	$5.2 trillion
2022	$5.7 trillion
2023	$6.3 trillion
2024*	$6.9 trillion
2025*	$7.5 trillion
2026*	$8.1 trillion

            *Projected

44. 59% of consumers do online research before buying products.

Source: Wpbeginner, Statista, 

On-Page Web Designing Statistics

Things change very fast year by year in a web design. People’s choice is also changing as time passes. So it is issential to know the important On-Page web designing statistics. It will help you to understand recent people’s preferences for websites. 

45. 42% of users leave the website due to poor functionality. 

46. Features and functionality (61.5%) is the top factor influencing web design cost. 

Here is a table showing the top factors influencing web design costs.

The top factors influencing web design costs	Share of Respondents
Features and Functionality	61.5%
UI/UX design	46.1%
Responsiveness to Multiple Devices	46.1%
Content Management system	34.6%
Usability and Navigation	34.6%
Content List	30.7%
SEO	19.2%
Third Party Integration	19.2%

47. 22% of users look for eye-catchy colors when they visit the website for the first time.

48. 21% of users will leave the website if they don’t find eye-catchy colors.  

49. 46% of users like blue color in website design. Only 23% of users like the yellow color. 

Here is a list of some successful websites in blue color. 

• Facebook
• Twitter
• WordPress
• Drupal
• VKontakte

50. 18% of users notice the font style when they visit the website for the first time.  

51. Users watch the website’s main image for less than 5.94 seconds.  

52. 40% of customers want photos and images as visual elements on the company website. 

Here is a table showing visual elements consumers value on the company website. 

Visual Elements	Share of respondents
Photo/Image	40%
Colors	39%
Videos	21%
Typography	19%
Infographics/Charts	15%
Animation	12%

53. Over 6 seconds users spend looking at the logo of the company. 

54. More than 80% of the time users spend on the left side of the website. 

Here are two tables showing the percentage of fixations on the left half of the page and the right half of the page. 

The left half of the page	SERF	General Web
First Quater	41%	32%
Second Quater	40%	48%

The right half of the page	SERF	General Web
Third Quater	13%	17%
Fourth Quater	6%	3%

55. 95% of users view almost all introduction part on the website. 

Source: Eksposure, Bloggingwizard 

UI/UX Web Design Statistics

For a successful business, it is important to keep consumers engaged on your websites. For consumer engagement on your website, you have to design your website as a consumer wants. 

This section will help you to understand people’s choices. 

56. Good UI (User Interface) can increase the conversation rate of websites by 200%.

57. Good UX (User Experience) design can increase the conversation rate of websites by 400%.

58.  31% of website designers said engaging UX is a top priority while designing websites. 

59. 88% of visitors will never return back to the website, which gave them a poor experience. 

60. Gen Z wants UX/UI designs that are personalized.  

Here is a table showing preferences for web designing by generation. 

Generation	Preference
Gen Z	Personalized
Millennials	Intuitive
Gen X	Pain-free UX  experience
Baby Boomer	Simple and easy designs

Source: Wpbeginner, 

Web Design Industry Statistics

In this section, we have compiled our top web design industry statistics research. These statistics might help you to understand the web design industry.

61. The employment rate of digital and web designers has grown by 8% from 2019 to 2020.

62. The total number of web developers and designers in the U.S. were 200.64 thousand in 2022 and is expected to grow to 228.58 thousand in 2032. 

63. Of the total number of web designers, 21.8% are women, and 78.2% are men.

64. The average age of web designer is 36 years old.

65. The common ethnicity of web designer is white(64.6%).

Here is a table showing the percentage of web developers by race.

Race	Percentage
White	64.6%
Asian	15.4%
Hispanic	11.1%
Black or African Americans	5.9%

66. $66,000 is an average annual salary of a web designer in the U.S.

67. 3 out of 10 web designers said they take 11 to 20 hours to create a website. 

68. 64% of web designers like the creative process of creating websites. 

Here is a table showing tasks web designers like and dislike the most.

Tasks	Share of respondents
The creative process	64%
Interacting with customers	9%
Growing and acquiring new customers	14%
Managing the business	8%
Managing a team	1%
other	3%

69. According to web designers, finding new clients (46%) is the top challenge.

Here is a table showing web designers’ top challenges in their job.

Challenges	Share of respondents
Finding new clients	46%
Profitability and pricing	24%
Keeping up with industry standards	10%
Time management	8%
Difficult clients	7%
Managing a team	2%

Source: Statista, 

Web Design Trends Statistics

Website design needs to stay up-to-date and on trends. In this section, we have gathered all the important trends in web design statistics. 

70. Mobile UX

Here are some of the top trends in Mobile UX.

• If it takes longer than 3s, then 53% of mobile users will leave a website.

• 68% of companies who designed mobile-friendly websites increased their sales.

• 79% of visitors return to the search section if a website is not mobile-friendly. 

71.   User-Generated Content 

Here are some of the top trends in User-Generated Content.

• If websites include UGC galleries, then visitors spend 90% more time on websites.

• 80% of customers said they would buy the product online if there were real photos and images of the product.

• 79% of customers agreed that user-generated content impacts their purchasing power. 

72. Interactive Elements

Here are some of the top trends in Interactive Elements

• 68% of marketers said that interactive content is a good way to repurpose content.

Source: Websitebuilderexpert

Related Read:

• Best AI Website Builders
• Best Website Builder For Small Business

Conclusion: Web Design Statistics (2024)

When it comes to website design, the first impression matters a lot. A website’s first impression can engage a customer. If the design of your website is eye-catching, functional, and in line with the brand’s identity, then you can amaze your visitor. 

While designing your websites, you must keep some things in your mind, such as color, speed, content, etc. 

FAQs